TRADITIONAL MEDIA
THE Brief
Launch a new television channel on the African continent, with a larger focus on South Africa, and a skew directed towards the female audience.
The Execution
Media strategy that included digital media placement, out of home media placement, 30 second radio adverts, 10 second teasers and interviews.
The Outcome
The channel was successfully launched throughout the continent and post launch research also showed the channel successfully launched with a female skew that they were looking to attract.
