PUBLIC RELATIONS
THE Brief
Assist client with a press release to help communicate funds they have available to assist businesses, as well as highlighting a business they successfully assisted during the lockdown.
The Execution
Press release scripting, PR strategy targeting suitable business platforms & lobbying suitable exposure.
The Outcome
Over 500% return on investment achieved. Radio interviews during business shows were conducted on South Africa’s largest commercial radio station, Metro FM. As well as two talk radio stations and community radio. Online coverage on IOL Business Report. national television & magazine interest.
