INTEGRATED MARKETING
THE Brief
Creating Provincial events that attracted 1000s of learners per event, for the Minister of Basic Education to address learners regarding having another chance at a matric qualification. Ensuring PR coverage per execution for the campaign.
The Execution
Executed event planning and execution in some provinces. PR lobbying. Event advertising strategy.
The Outcome
Each province had full capacity attendance, PR coverage was delivered through broadcast media in the form of SABC television, radio and community radio, as well as print through community newspapers and digital publishers.
