THE Brief
Developing a media strategy to assist client retain current investments in bonds from existing customers, and to aquire new customers. Website development. Advertising material production & community management of their digital platforms.
The Execution
Media strategy that included digital media placement, out of home media placement, 30 second radio adverts, radio interviews and television sponsorships.
Redesigning of client’s website, establishing social media platforms (LinkedIn, Instagram and Facebook), visually appealing advertising material for the new target audience client was looking to attract.
The Outcome
Funding levels increased by more than R1 billion due to the agency’s strategies and implementation. The brand was given a refreshed look across all platforms.
Client received brand awareness and visibility never experienced before, and ranked Number 1 amongst its banking competitors through our digital strategies. Discount and added value deals secured by agency allowed for campaign extension of 5 months.